India Unveils First Agentic AI Assistant ‘Kruti’: A New Era in Multilingual AI and Digital Integration

BENGALURU, June 30, 2025 — In a bold leap into the future of artificial intelligence, Ola’s AI venture Krutrim has launched Kruti, India’s first fully agentic AI assistant — capable of booking rides, ordering food, paying via UPI, and conversing fluently in 13 Indian languages, with support for all 22 scheduled languages underway.

With this move, India joins the global race to lead agentic AI development, where virtual agents act autonomously across apps and services to accomplish tasks, rather than just answering questions. Kruti represents a homegrown alternative to OpenAI’s GPT-based agents and Google’s Gemini, tailored for India’s cultural, linguistic, and digital ecosystem.

🇮🇳 Kruti: India’s First Truly Multilingual AI

Developed entirely by the Ola-backed startup Krutrim, Kruti is deeply embedded with Indian linguistic diversity — supporting languages like Hindi, Tamil, Bengali, Marathi, Kannada, and more. The company announced that the assistant will soon expand to all 22 constitutionally recognized languages, breaking a major barrier in AI accessibility.

“Voice and language are central to India’s digital identity,” said Bhavish Aggarwal, founder of Ola and Krutrim. “Kruti isn’t just another smart assistant. It’s India’s digital twin, capable of understanding our voices, habits, and needs in our own languages.”

🤖 What Is Agentic AI and Why Does It Matter?

Unlike traditional AI chatbots or voice assistants (like Siri or Alexa), agentic AI models like Kruti are goal-driven and task-executing. That means Kruti can take a request like, “I’m hungry, order something I usually like,” and autonomously:

• Recall past food orders

• Choose a suitable restaurant nearby

• Place the order via a food app

• Pay using a UPI wallet

• Notify the user with updates

This evolution from “query-response” to “intent-fulfillment” is seen as the next frontier in AI innovation — and India now has a front-row seat in that global race.

🔗 Deep Integration with Ola, UPI, and India Stack

Kruti comes pre-integrated with Ola Cabs, Ola Electric’s services, UPI payments, food ordering apps, and elements of India Stack (like Aadhaar and DigiLocker). This could revolutionize the way Indians interact with public and private digital platforms.

A user could, for instance, say:
“Book me a cab to Delhi airport, check my flight PNR, and send the pass to my email,” and Kruti would execute the entire sequence, seamlessly across multiple apps.

Tech experts believe such integration makes Kruti not just a convenience tool, but a gateway to India’s digital public infrastructure (DPI).

🔒 The Privacy and Responsibility Question

While the promise of agentic AI is transformative, it also raises serious concerns about data privacy, user consent, and accountability. With Kruti handling sensitive actions like financial transactions, location sharing, and identity data, how user data is stored and protected becomes paramount.

Krutrim has claimed that all data is encrypted, processed on-device where possible, and user-controlled. Yet, no AI assistant — including Kruti — is immune to scrutiny in an age where digital surveillance and algorithmic bias are critical concerns.

Digital rights advocates have called for robust regulatory oversight to ensure Kruti remains transparent, auditable, and compliant with upcoming laws like India’s Digital Personal Data Protection Act (DPDPA).

🌍 India’s Bet on Indigenous AI

Kruti is not just a product — it’s a strategic signal. As countries worldwide accelerate their AI ambitions, India is asserting its sovereignty with an assistant built from scratch in Bengaluru, designed for local challenges, and intended for Bharat as much as urban India.

With Kruti, India is now competing in the same AI bracket as major global players. If the rollout scales successfully, it could position Krutrim as one of the most influential AI startups in the Global South — and a potential export powerhouse for multilingual AI platforms.

What’s Next?

Kruti is now available for early access via Krutrim’s website and Ola apps. Full public rollout is expected in the coming months, along with new features like smart home controls, e-commerce integrations, and real-time translation between Indian languages.

The age of agentic AI has officially begun in India — and Kruti is leading the charge.