Bed Bath & Beyond Home Debuts in Nashville—Customers Bring Their Old Coupons

A Nostalgic Return: Store Opening Celebrates an Iconic Tradition

In a move blending nostalgia with modern retail strategy, the iconic home goods retailer Bed Bath & Beyond has officially returned to physical retail—now rebranded as Bed Bath & Beyond Home. Its first store under the new name opens today, Friday, August 8, 2025, in Nashville, Tennessee, marking the brand’s post-bankruptcy revival under the stewardship of The Brand House Collective. This new chapter breathes life into a familiar name while honoring its legacy.Southern Living+1Time Out Worldwide

Coupons Make a Comeback: Old and New Welcome

One of the standout features of today’s reopening is the revival of Bed Bath & Beyond’s famous coupon tradition. Shoppers are encouraged to “dig through junk drawers, glove boxes, or old purses”—because old coupons will still be honored.Southern LivingTime Out Worldwide For those who no longer have relics of the brand’s discounted past, fresh coupons will be handed out to welcome patrons at the door.Retail TouchPointsParade

Grand Opening Perks: Free Mattresses for Early Shoppers

To add extra excitement, the first 25 customers to make a purchase at the Nashville location will receive a free premium “Beyond Bed”—a 10-inch memory foam queen mattress, valued at approximately $226.99.AOLRetail TouchPointsThe Sun It’s a bold strategy to boost traffic and reward brand loyalists.

A Reimagined Brand with Deep Roots

CEO Amy Sullivan of The Brand House Collective—formerly Kirkland’s Inc.—described this launch as “a fresh start” for a brand that’s been part of American homes for decades.Southern LivingFurniture Today The store merges the nostalgic appeal of Bed Bath & Beyond with revamped, curated offerings designed for modern living across all rooms of the home.Better Homes & GardensSouthern Living

Kirkland’s Home stores will gradually transition to Bed Bath & Beyond Home outlets, forming a combined retail ecosystem that includes Overstock and BuyBuy Baby under the Beyond, Inc. umbrella.Southern LivingChain Store Age

Why This Matters: Loyalty Meets Reinvention

• Emotional resonance: Accepting old coupons rekindles goodwill, reconnecting nostalgic shoppers with a cherished brand identity.

• Smart retail strategy: By blending legacy loyalty with new product strategies, Beyond, Inc. and its partners aim to bring Bed Bath & Beyond into the retail mainstream—without alienating longstanding fans.

• Strategic footprint: Beginning in Nashville allows for a controlled reopening before expanding nationwide across existing Kirkland’s Home locations.