Airtel and Perplexity AI Team Up: Free Perplexity Pro Subscription Now Available to Airtel Thanks Users
Airtel users can now enjoy a free Perplexity Pro subscription via the Airtel Thanks app. Discover eligibility, benefits, and how to activate the AI-powered assistant.
NewsSutra
In a bold move that blends cutting-edge AI with telecom convenience, Airtel has partnered with Perplexity AI to bring Perplexity Pro—the premium version of the popular AI-powered search assistant—to select Airtel users at no extra cost. The collaboration, announced quietly through the Airtel Thanks app, is already making waves among tech-savvy users and professionals alike.
This integration could mark a turning point for mainstream AI adoption in India, offering users direct access to real-time, citation-backed, conversational search powered by one of the most advanced generative AI tools currently available.
What is Perplexity AI?
For those unfamiliar, Perplexity AI is a cutting-edge AI-based search platform that combines elements of ChatGPT-style responses with up-to-date, sourced information. Unlike traditional search engines, it doesn’t just list results—it summarizes answers in natural language, citing sources, and even suggesting follow-up questions.
Its premium tier, Perplexity Pro, offers additional benefits such as:
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Faster, priority access to advanced AI models
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Enhanced contextual memory for longer, more complex sessions
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API access and deeper customization
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Access to advanced research modes and integrations
Free Perplexity Pro with Airtel: Who Gets It?
As part of the Airtel Perplexity offer, eligible users of the Airtel Thanks app can now activate a complimentary Perplexity Pro subscription—an otherwise paid service.
Eligibility Criteria:
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Must be an Airtel postpaid or prepaid customer
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Must have the Airtel Thanks app installed and logged in
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Typically available to users on Infinity postpaid plans or higher-tier prepaid recharge packs
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May be restricted to users on specific bundled or promotional plans
To activate the offer, open the Airtel Thanks app and navigate to the “Discover #airtelThanks” section. Look for the Perplexity Pro banner, tap on it, and follow the authentication process to link your mobile number with a Perplexity account.
Alternatively, you can check the offer details on the Airtel Thanks official site.
How Does the Airtel–Perplexity Deal Work?
Airtel’s strategic move reflects the growing integration of AI-powered services into telecom ecosystems. By bundling Perplexity Pro with select mobile plans, Airtel is offering more than connectivity—it’s becoming a gateway to digital productivity and knowledge tools.
This isn’t the first time Airtel has explored value-added partnerships. From Wynk Music to Xstream Premium, Airtel Thanks has evolved into a comprehensive platform combining entertainment, fintech, and now AI-driven research.
By including Perplexity Pro in this lineup, Airtel positions itself as the first Indian telecom provider to offer premium AI tools to its user base—likely signaling a trend other operators will soon follow.
Why Perplexity Pro Matters in 2025
AI is no longer just a futuristic concept. With tools like Perplexity AI, students, professionals, content creators, and researchers can dramatically accelerate information discovery, cross-verify claims with real-time citations, and simplify complex topics in seconds.
In a content-heavy digital economy, Perplexity Pro’s deep-learning models allow users to ask long-form, multi-part questions and receive answers that are not only accurate but also easy to understand. It’s like having an on-demand research assistant, now brought straight to your smartphone screen through Airtel.
Step-by-Step: How to Activate Free Perplexity Pro via Airtel
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Download or Update the Airtel Thanks App from Google Play Store or App Store.
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Log in with your Airtel mobile number.
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Scroll to the “Discover #airtelThanks” tab.
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Find and tap on the Perplexity Pro Offer.
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Click Activate and link your Airtel number to a new or existing Perplexity AI account.
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Enjoy ad-free, high-performance, AI-powered search immediately.
Airtel’s Vision for the Future
Airtel has been actively building a digital services ecosystem, and this new alliance with Perplexity AI suggests it’s looking beyond entertainment. With 5G networks expanding across India, AI tools like Perplexity are likely to become essential parts of the mobile internet experience—streamlining everything from homework help to professional research.
By being early to adopt such tools, Airtel is appealing to a growing base of digital-first users who value smart services over just data plans.
Final Thoughts
The Airtel–Perplexity partnership is a strategic step that benefits both parties. Airtel boosts the appeal of its loyalty program, while Perplexity AI taps into India’s massive mobile user base. For users, it’s a win-win: cutting-edge AI assistance without paying an additional premium.
Whether you’re a student preparing for exams, a startup founder doing market research, or a curious mind seeking reliable information, this offer could change how you search and interact with information.
If you haven’t yet explored Perplexity Pro, now’s the perfect time—especially when it's free through your Airtel Thanks membership.
